"Coach" at Purdue Coach John Wooden Coach on the sidelines at UCLA game
Wooden Way Leadership

A Business Management Seminar Based on the Leadership Principles of the "Coach of the Century"


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Seminar Description

Who Should Attend

Basketball and Business

The Link Between Sports and Business

Championship coaches synthesize the disciplines of performance just as successful business managers apply a systems approach toward improving productivity:

  • They both understand that learning is fundamental to development and high performance.

  • They both understand that all learning is related to action.

  • They both understand that changing behavior involves a fundamental shift in how people are rewarded.

  • They both understand that behavior can only be changed when their people change the way in which they think.

  • They both understand that it's the relationships that exist between performance disciplines that matter.

  • They both understand that cause and effect linear thinking limits the potential for their organization.

    Long, S. (2002). "Competitive Intelligence: An Organizational Development Initiative," The Motere Institute, Colorado Springs, CO., p.20.